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Research reports

Qualitative research on Nutty

In view of the sharp downward trend in Nutty sales inestablished areas, research was required for consumerusage and attitudes in order to try and identify possiblereasons for this decline. The objectives of the research reported here were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976

Research reports

Qualitative research on 'Blue Line' advertising

The Max Factor "Blue Line" range of cosmetics is toreceive advertising support, commencing in May 1979."Blue Line" is a wide range of cosmetics stronglybranded as Max Factor. As a range, it accounts fornearly half of all company sterling sales....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Qualitative research on attitudes to setting lotions

The objectives of the research reported here were toexamine attitudes to setting lotions in order to assistin the development of advertising objectives for theproduct. A series of concepts were examined in the researchto highlight possible areas of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973

Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973

Research reports

Depth research on high impact toothpaste

The research was conducted in order to probe the high impacttoothpaste users' attitudes towards persistent flavorsand the perceived relationship between persistent flavours, freshness and breath protection.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973

Research reports

Motivational research on London Transport faresavers

LTE at present offer a range of cheap tickets underthe general heading 'Faresavers'. The research was therefore required in order to examineperceptions, attitudes, motivations, and inhibitionsconcerning cheap tickets, and specific responses tothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Peanuts diagnostic research

This research was undertaken to investigate:1. Attitudes to Peanuts in general, coveringusage occasions, motivations for usage,perceived nutritional value, etc.;2. Attitudes to Sun Pat compared to KP,Jungle Fresh, Big D, etc; 3. Responses to existing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research reports

Qualitative research on skin care concepts

Beecham has decided to enter the skincare market initial background research has been carried outand based on the results of this a number of conceptshave been developed. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973

Research papers

Qualitative research on new press advertisements for 'Vedra'

A further series of press advertisements have beenprepared by Masius, Wynne Willimas & D'Arcy MacManus to be tested in order to select those tobe used for a follow-up campaign.The objectives of the research reported here were:1. To check out...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 7, 1973