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Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency. ANA - ESOMAR. Retrieved March 29, 2024, from
Stoetzel, J. (1957a, June 15). Factor analysis of consumer preferences . ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/factor-analysis-of-consumer-preferences-
Stoetzel, J. (1957a, June 15). Factor analysis of consumer preferences (French). ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/factor-analysis-of-consumer-preferences-french-
Herzog, H. (1955a, June 15). Fad and progress in motivation research. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/fad-and-progress-in-motivation-research