You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

View company listing on ESOMAR Directory

The results has been filter on Tags containing Neuroscientific Techniques.
ANA has found 16 results for you, in 172 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019
Author: Tom van Bommel
Company: Unravel Research
November 10, 2019
×

Citation

van Bommel, T. (2019a, November 10). Multi-methods cocktail. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/multi-methods-cocktail-10850


Videos

Measuring potential virality of content

This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019
×

Citation

Agarwal, M. (2019a, September 08). Measuring potential virality of content. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/measuring-potential-virality-of-content-10669


Videos

Boosting fan engagement

MindProber and Eleven Sports use the first automated biometric media testing platform to offer a new currency of fan engagement to sports, directly measured from fans hearts.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Pedro Almeida
September 8, 2019
×

Citation

Almeida, P. (2019a, September 08). Boosting fan engagement. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/boosting-fan-engagement-10695


Videos

Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019
Authors: Aline Souza, Janaína Brizante
Company: Nielsen
April 8, 2019
×

Citation

Souza and Brizante (2019a, April 08). Neuroscience applied. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/neuroscience-applied


Videos

How facial coding helps to optimize communication (Spanish)

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019
Authors: Catalina Bonnet, Massimo Sarcina
Company: Kantar
April 8, 2019
×

Citation

Bonnet and Sarcina (2019a, April 08). How facial coding helps to optimize communication (Spanish). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/how-facial-coding-helps-to-optimize-communication-spanish-


Videos

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018
Author: Diana Lucaci
September 23, 2018
×

Citation

Lucaci, D. (2018a, September 23). Touch and go. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/touch-and-go


Videos

Predicting TV viewership with neural networks

Neural networks are methods widely used in tasks such as image recognition, computer vision, sequence prediction, text encoding and document classification. At Viacom's Data Science and Advanced Analytics (DSAA) we are building cutting-edge platforms...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Alex Ruiz
January 15, 2017
×

Citation

Ruiz, A. (2017a, January 15). Predicting TV viewership with neural networks. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/predicting-tv-viewership-with-neural-networks


Videos

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW
Authors: Andy Lack, Julie Knox, Luke Mantell, Tom Vannozzi
Company: Jigsaw Research
June 15, 2016
×

Citation

Lack, Knox, Mantell and Vannozzi (2016a, June 15). The truth is out there. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-truth-is-out-there


Videos

Measuring the effectiveness of advertising

Consumers are not necessarily interested in most brands or ads. Usually they do not have time to reflect on what the ad means for them and the brand. This means that it is necessary to understand the way consumers are processing ads. An optimal...

Catalogue: Congress 2016: #WOW
Author: Sjoerd Koornstra
June 15, 2016
×

Citation

Koornstra, S. (2016a, June 15). Measuring the effectiveness of advertising. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising