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Research papers

Defining television quality through audience reaction measures

This paper will report on findings from an experimental study, commissioned by the Independent Television Commission (ITC), which explored a number of techniques for assessing audience satisfaction with television in terms of the perceived quality...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Barrie Gunter, John Clemens, Mallory Wober
June 15, 1992
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Citation

Gunter, Clemens and Wober (1992a, June 15). Defining television quality through audience reaction measures. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/defining-television-quality-through-audience-reaction-measures


Research papers

Children and television advertising

This paper will argue that research into the effects of television advertising directed at children’s markets can benefit from being framed within a perspective guided by a more comprehensive understanding of children's cognitive development. A...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Barrie Gunter, Jill McAleer, Brian R. Clifford
June 15, 1992
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Citation

Gunter, McAleer and Clifford (1992a, June 15). Children and television advertising. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/children-and-television-advertising