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Case studies

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving...

Catalogue: Congress 2016: #WOW
Authors: Stephen Cooper, Rachel Stern
September 22, 2016

Videos

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving function...

Catalogue: Congress 2016: #WOW
Authors: Stephen Cooper, Rachel Stern
June 15, 2016