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Research papers

An analysis of the propagation of norms in illustrated periodicals (German)

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Maria Rita Girardi, L. K. Neffe, Herbert Steiner
August 1, 1967
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Citation

Girardi, Neffe and Steiner (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals (German). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals-german-


Research papers

How corporate image research is used

Over the past decade or so, managements of American corporations have been making increased use of survey research to guide decisions in the building of company reputations that will facilitate the achievement of specific corporate objectives. This...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Joseph C. Bevis
August 1, 1967
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Citation

Bevis, J. C. (1967a, August 01). How corporate image research is used. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/how-corporate-image-research-is-used


Research papers

The contribution of the pragmatist in the changing media research world

This paper describes the pragmatic function of Media Management in linking the theory and the practice. It discusses the type of decisions Management has to take and whether research is offering the right sort of help. It is particularly concerned...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Robert W. Jones, Peter I. Jones
August 1, 1967
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Citation

Jones and Jones (1967a, August 01). The contribution of the pragmatist in the changing media research world. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-contribution-of-the-pragmatist-in-the-changing-media-research-world


Research papers

Shopping centre surveys in Great Britain

My aim in this paper is to discuss the kinds of survey research which can be helpful to town planners and those concerned with the design and building of shopping centres. In Britain this relates both to new shopping centres in places where none have...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Peggie Sharp
August 1, 1967
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Citation

Sharp, P. (1967a, August 01). Shopping centre surveys in Great Britain. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/shopping-centre-surveys-in-great-britain


Research papers

Product testing in an engineering company

The "engineering company" referred to in the title is, in fact, one of the very large American-controlled automotive manufacturers with whom I spent some time heading up the market research activity. For a researcher the unique fascination of these...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Alan M. Leyshon
August 1, 1967
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Citation

Leyshon, A. M. (1967a, August 01). Product testing in an engineering company. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/product-testing-in-an-engineering-company


Research papers

The study of preferences in market research

This paper outlines the conventional techniques of testing preferences; it suggests that, quite apart from technical discussions about the advantages of one or other preference testing method, when more than one preference dimension is brought into...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jack G. Field
August 1, 1967
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Citation

Field, J. G. (1967a, August 01). The study of preferences in market research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-study-of-preferences-in-market-research


Research papers

A check on results of industrial market research

The case we should like to show to you today demonstrates the usefulness of continual research in the industrial market and also the necessity of this kind of research. It shows the value of comparing the results of different industrial studies in...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. C. G. De Buijzer
Company: NIPO
August 1, 1967
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Citation

De Buijzer, F. C. (1967a, August 01). A check on results of industrial market research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-check-on-results-of-industrial-market-research


Research papers

Human relationships in organized holidays

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
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Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays


Research papers

Men and techniques

Seen as structured information utilised for decision making, market studies raise human problems within the company which sometimes render difficult the transposition of conclusions into effective decisions. The search for better utilisation of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andre Des Royeries
August 1, 1967
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Citation

Des Royeries, A. (1967a, August 01). Men and techniques. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/men-and-techniques