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Research reports

How to demonstrate the value of investing in customer insight

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
March 12, 2019

Research reports

Qualitative research into buying and serving packet soup

Knorr is proposing changing its brand to a 1-pintoffering, both to exploit this trend and to avoid a progressive loss of relevance in the market. The primary aim of the research was to gauge theimportance of the 1-pint size vis a vis otherfactors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979

Research reports

Qualitative research into the Dolomite range

Leyland Cars Ltd. in conjunction with Saatchi and SaatchiGarland Compton Ltd. is currently progressing the developmentof new advertising approaches for the Dolomite Range.Before these approaches could be finalized, however,qualitative market research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976

Research reports

Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.

The research objectives were as follows:1. To examine current attitudes towards drinkingand the relative importance of spirits, beerand wine;2. To examine consumer purchasing patterns ofwine, other forms of alcohol and ancillaryproducts the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Key factors in the changing state of medical marketing

Research already conducted by CRAM Pharmaceutical indicates that this comfortable picture, which is characterized by the traditional low profile the industry has maintained from a public relations point of view, maybe under serious threat from a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Qualitative research on Dettol in the mother and baby area

Dettol performs relatively poorly in image terms comparedwith Savlon in the area of mothers with young babies.This is particularly the case in relation to recommendationsby clinics for babies and for those with delicate skins.Reckitt Colman also have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976

Research reports

Research into attitudes to Walnut Whip

National sales of confectionery havedropped by some 12% over the last year, although the averagedrop for Rowntree Mackintosh products is 8%. Average priceshave increased by 40-50% since last year. Sales drops have varied according to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 18, 1975

Research reports

Future prospect for automatic beverage vending

Since the peak of 1973, there has been a decline in the rateof installation of beverage vending machines in the U.K.Growth in the U.K. economy will be depressed during theforeseeable future, and with levels of investment runningat a low ebb, vending...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 8, 1975

Research reports

Motivational research into the current and potential market for Champagne in Great Britain

Sales of Champagne in Great Britain dropped by half in1974, after a period of growth in the early 70's. Champagne sales are attributable to price increasesand perhaps down-trading to Sparkling Wines, itappears that there have been changes in basic...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975