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Research reports

Lucozade research for Beecham of Ireland Ltd.

After steady growth during the 1960's and early1970's, sales of Lucozade have recently beendeclining or are static. It is the company'spolicy to return Lucozade to volume growth. The aim of this research was to improve understandingof the reasons for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Lucozade research for Beecham of Ireland Ltd. . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/lucozade-research-for-beecham-of-ireland-ltd-


Research reports

Qualitative research amongst UK veterinary surgeons

The Wellcome Foundation Limited has developed, on thebasis of original research, a range of antimicrobialVeterinary products marketed under the names of Tribrissenand Trivetrin. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Qualitative research amongst UK veterinary surgeons . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-amongst-uk-veterinary-surgeons-


Research reports

Research into attitudes to Walnut Whip

National sales of confectionery havedropped by some 12% over the last year, although the averagedrop for Rowntree Mackintosh products is 8%. Average priceshave increased by 40-50% since last year. Sales drops have varied according to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 18, 1975
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Citation

, C. (1975a, September 18). Research into attitudes to Walnut Whip. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/research-into-attitudes-to-walnut-whip


Research reports

Rank Xerox sales service in West Midlands

Rank Xerox Ltd. is currently investigating the relationship between Rank Xerox and its customers, with especialreference to the West Midlands Branch and its past,present, and potential customers. The investigationfocusses on the way customers...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 17, 1975
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Citation

, C. (1975a, January 17). Rank Xerox sales service in West Midlands. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/rank-xerox-sales-service-in-west-midlands


Research reports

Qualitative research on 'Jade East' commercials

'Jade East' is a middle-price Boots Male Toiletry range,competing with 'Hai Karate', 'Old Spice', 'Avon', etc.Recently, its sales performance has not matched expectationsand possible reasons for this discrepancy have been suggested.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 10, 1974
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Citation

, C. (1974a, August 10). Qualitative research on 'Jade East' commercials. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-jade-east-commercials


Research reports

The couponing of special filter

Considerations are being given to the inclusionof coupons with Benson & Hedges Special Filter.This follows on the steady increase in saleswhich have made Special filter the fourth-largestbrand after Embassy Rigal. About 30% of salesare accounted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1973
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Citation

, C. (1973a, April 23). The couponing of special filter. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-couponing-of-special-filter


Research reports

Survey of prefabricated garage owners for Stowe & Bowden

Two to three years ago, a company called 'Four Square' which manufactured and sold prefabricated garages at its showground in Middlewich was acquired byBatley Ltd. Since that time, however, the sales of the Four Square showground in Middlewich have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Survey of prefabricated garage owners for Stowe & Bowden. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/survey-of-prefabricated-garage-owners-for-stowe-bowden