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Research reports

Qualitative research into Lotus Bathrooms

Lotus Bathrooms are considering the introduction offive completely new and unique bathroom suite colours inthe United Kingdom. Lotus Bathroomswished to test the five new colour variants.The objective of the research was: to evaluate in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1979

Research reports

Qualitative research into biscuit count line packaging

United Biscuits Ltd., are concerned to appraisetheir current packaging methods in the contextof alternative methods (particularly those beingused on the Continent). For all of these methods, it was necessary todetermine; 1. Which is seen to keep the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1978

Research reports

Setlers creative development research

This is the first stage of research on Setlers with a view to helping in the creative development of a convincing new TV commercial for the brand which should be in line with the strategy and positioning. The objectives therefore were:1. To explore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976