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Research papers

Spotting online influentials among business audiences

The way a company chooses to disclose information about itself greatly impacts its reputation. The Internet is often overlooked as a channel that can be strategically used to relay corporate messages to key constituencies. Indeed, today's influential...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Idil Cakim
February 1, 2004
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Citation

Cakim, I. (2004a, February 01). Spotting online influentials among business audiences. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/spotting-online-influentials-among-business-audiences