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Research papers

Targeting doctors in the Middle East - Is it just a mirage?

This paper will review the segmentation, classification and targeting of doctors within the context of overall promotional activity in the Middle East. Using Saudi Arabia as a specific example, it will discuss current methods and examine their...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Jim Ryan
February 23, 2003
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Citation

Ryan, J. (2003a, February 23). Targeting doctors in the Middle East - Is it just a mirage?. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/targeting-doctors-in-the-middle-east---is-it-just-a-mirage-


Research papers

What do you do when everything is OTC?

In the markets of the Arabian Gulf a consumer can walk into a retail pharmacy and buy almost any mainstream pharmaceutical product without a prescription. That in itself is not unique, but when it is combined with high levels of disposable income in...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Jim Ryan
Company: IMS Health S.r.l.
February 6, 2008
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Citation

Ryan, J. (2008a, February 06). What do you do when everything is OTC?. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/what-do-you-do-when-everything-is-otc-


Research papers

Sensitive subject in a sensitive market

This paper discusses the problems of researching sensitive subjects in a conservative Islamic country such as Saudi Arabia. Using erectile dysfunction as a specific example, the paper discusses the avenues which have been explored and the crucial...

Catalogue: Global Healthcare 2004
Author: Jim Ryan
February 22, 2004
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Citation

Ryan, J. (2004a, February 22). Sensitive subject in a sensitive market. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/sensitive-subject-in-a-sensitive-market