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Research papers

Pricing of enormous number of features- Not a problem anymore!

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Surbhi Minocha, Vasudha Kumar
Company: Kantar
May 13, 2018

Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018

Videos

From Buddha bar to Buddha's brain

Living in this increasingly VUCA world where digital disruption occurs every day is not very brain-friendly. Fortunately, there is a tool to help us find peace of mind and, as a by-product, perform better at work. A brief mindfulness practice will...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nash Siamwalla
May 13, 2018

Videos

Tell me what you like and I'll tell you who you are

We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nastasha Francesca Kai Jimenez
May 13, 2018

Videos

Videos

Merge

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Chris Stephenson
May 13, 2018

Research papers

The social (network) choice

We have long known that to succeed in social media as an influencer of tastes and opinions, it is important to not only have a strong and differentiated personal brand; influencers today must also consistently share content that connect deeply with...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nastasha Francesca Kai Jimenez
May 13, 2018

Research papers

In pursuit of happiness

The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Karan Kumar, Surabhi Talwar Sekhar
May 13, 2018

Research papers

Supplier-client collaboration make MR better place

Whit this paper the author intends to introduce the initiatives of MR 2.0 (Marketing Research 2.0), the voluntary group of professionals, to illustrate a case of collaboration between suppliers and clients, hoping to inspire similar initiatives in...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018