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Videos

Supplier-client collaboration make MR better place

As in everywhere in the world, the relationship between Japan MR suppliers and clients has always been the same. Clients put issues on the table to call for solutions, suppliers develop and provide solutions, and clients assess to see if they are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018
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Citation

Takahashi, N. (2018a, May 13). Supplier-client collaboration make MR better place. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/supplier-client-collaboration-make-mr-better-place


Videos

Pricing of enormous number of features

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Surbhi Minocha
Company: Kantar
May 13, 2018
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Citation

Minocha, S. (2018a, May 13). Pricing of enormous number of features. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features


Videos

Research to the rescue

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Wander Meijer, Chenyang Li
Company: GlobeScan Incorporated
May 13, 2018
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Citation

Meijer and Li (2018a, May 13). Research to the rescue. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/research-to-the-rescue-9286


Research papers

The future is voice

Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 13, 2018
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Citation

Boonrod and Ketavan (2018a, May 13). The future is voice. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-future-is-voice


Videos
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Citation

Banonyong, A. (2018a, May 13). LINE an Asian tech company. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/line-an-asian-tech-company


Research papers

Low engagement?

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Joaquim Bretcha, Oriol J. Bosch, Ezequiel Paura
Company: Netquest
May 13, 2018
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Citation

Bretcha, Bosch and Paura (2018a, May 13). Low engagement?. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/low-engagement-


Videos

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Elizabeth May
Company: Research Now SSI
May 13, 2018
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Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research-9270


Research papers

New market research mobile app to facilitate new product development & innovation

Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
May 13, 2018
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Citation

Mukherjee and Roy (2018a, May 13). New market research mobile app to facilitate new product development & innovation . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/new-market-research-mobile-app-to-facilitate-new-product-development-innovation-