Resources Library by ANA

Sample size

Every researcher is asked the question: how big should the sample be? And every researcher has the same standard buck-passing answer: it depends on how accurately you want to measure what you measure. But given the amount of money that is traded on...

Catalogue: Radio Research Symposium 1995

Author: Ken Purdye

July 1, 1995

Sampling

The Research Department of Radio Slovenia has, after twenty years of continuous research into radio listening, stated that the daily amount of radio listening has drastically dropped over the past year. The paper deals with the process of carefully...

Catalogue: Radio Research Symposium 1995

Author: Vida Srot

July 1, 1995

Supporting the world's most competitive radio industry

This paper briefly reviews a history of radio research in New Zealand and describes the relatively strong position of radio within the media market. This strength has continued in recent years. The authors describe the fully integrated involvement of...

Catalogue: Radio Research Symposium 1995

Authors: John Gandar, Bev Davies-Cullen

July 1, 1995

Hopelessly devoted?

In this paper a new method of data analysis is presented for gaining insight into the degree of dedication among radio listeners to the various radio stations in the Netherlands. Radio data collected in the Continuous Radio Audience Survey 1 during...

Catalogue: Radio Research Symposium 1995

Authors: Henk Van Zurksum, Suzan Ekelenkamp

Company: GfK

July 1, 1995

Advertisers real needs from research

This paper is divided into four sections. The first part of the paper looks at advertisers’ real needs from research at a macro level. Taking the old adage that research should be used as a drunkard uses a lamp-post, i.e. for support rather than...

Catalogue: Radio Research Symposium 1995

Authors: Andrew Ingram, Justin Sampson

July 1, 1995

Diary VS recall

The 24 hour recall technique is common to nine European countries, while the diary is used in five. According to Mr Peter Menneer’s presentation in Nov-Dec. to ESOMAR , most countries where diary is used for measuring radio audience tend to...

Catalogue: Radio Research Symposium 1995

Authors: Arnaud de Saint Roman, Odile Le Moal, Rene Saal

Company: Mediametrie

July 1, 1995

How to measure the impact of radio commercials?

This paper is set up as follows. First the background and history of development of the measuring instrument will be described. Then we will go into the (present) design of the measuring instrument. This will be followed by a discussion of the...

Catalogue: Radio Research Symposium 1995

Authors: Swantje Brennecke, Co van Rooijen, Leo van Doorn

July 1, 1995

Maximising audience share with research

This paper looks at the results of several years of research delving into the elements that, in the eyes and ears of radio listeners, help make up their ideal 11 radio stations. The findings come as a result of a series of quantitative and...

Catalogue: Radio Research Symposium 1995

Author: David Rogerson

July 1, 1995

Quantity and quality

Broadcasters around the world face similar challenges: how to determine who is listening to their broadcasts, what type of programming appeals to listeners, and how to make their audience share grow. In the United States, an estimated 99.6 million...

Catalogue: Radio Research Symposium 1995

Authors: Rebecca L. Wettemann, Donna M. Vincent

July 1, 1995