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Research papers

Streamlining the front end of the product development process

This paper describes what one industrial products company, Motorola Information Systems Group has recently done to boost their success rate of new products. While using a Stage-Gate process for product development since the late 1980s, Motorola ISG...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Renee V. Dorjahn
June 15, 1995
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Citation

Dorjahn, R. V. (1995a, June 15). Streamlining the front end of the product development process. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/streamlining-the-front-end-of-the-product-development-process


Research papers

Visual language as an integrated, multicultural medium for product design and testing: How to optimise the product-consumer-researcher client relationship

Visual language has become an invaluable integrated-multicultural communication medium between consumer and product, consumer and researcher, researcher and research user and research user and consumer. It is also a powerful aid for product design...

Catalogue: Seminar 1995: Successful Product Engineering
Authors: Clara Origlia, Giorgio Origlia
Company: Market Dynamics International srl
June 15, 1995
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Citation

Origlia and Origlia (1995a, June 15). Visual language as an integrated, multicultural medium for product design and testing: How to optimise the product-consumer-researcher client relationship. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/visual-language-as-an-integrated-multicultural-medium-for-product-design-and-testing-how-to-optimise-the-product-consumer-researcher-client-relationship