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Research papers

Valorisation of individual data from 75000 mediametrie

The aim of this paper is to describe the behaviour of previous-day radio listeners according to the number of listening sessions, that is the number of periods they are in contact with this medium in general. The article is in 4 parts. In the first...

Catalogue: Radio Research Symposium 1995
Authors: Phillipe Tassi, Odile Le Moal
Company: Mediametrie
July 1, 1995
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Citation

Tassi and Le Moal (1995a, July 01). Valorisation of individual data from 75000 mediametrie. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/valorisation-of-individual-data-from-75000-mediametrie


Research papers

Diary VS recall

The 24 hour recall technique is common to nine European countries, while the diary is used in five. According to Mr Peter Menneer’s presentation in Nov-Dec. to ESOMAR , most countries where diary is used for measuring radio audience tend to...

Catalogue: Radio Research Symposium 1995
Authors: Arnaud de Saint Roman, Odile Le Moal, Rene Saal
Company: Mediametrie
July 1, 1995
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Citation

de Saint Roman, Le Moal and Saal (1995a, July 01). Diary VS recall. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/diary-vs-recall


Research papers

Forms of radio listening in France

The advance in technology has been partially a consequence of the increase in radio programming. This accompanies and will continue to accompany the development of pre- programming of radio stations. Following a rationalisation of demand through...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Fabrice Carlier, Odile Le Moal
Company: Mediametrie
May 1, 1994
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Citation

Carlier and Le Moal (1994a, May 01). Forms of radio listening in France. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/forms-of-radio-listening-in-france


Research papers

A new approach to the measure of children radio audience (9 to 14 years old)

In France, radio audience measurement for people 15 years old or more is pre-eminently carried out using Mediametrie's 75000 Survey, whose methodology is generally known and accepted. Mediametrie is both attentive to its market and eager to see...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Fabrice Carlier
Company: Mediametrie
June 15, 1992
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Citation

Carlier, F. (1992a, June 15). A new approach to the measure of children radio audience (9 to 14 years old). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-the-measure-of-children-radio-audience-9-to-14-years-old-


Research papers

Patterns of TV watchers (French)

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Laure Schapira
Company: Mediametrie
June 15, 1991
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Citation

Schapira, L. (1991a, June 15). Patterns of TV watchers (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/patterns-of-tv-watchers-french-


Research papers

Patterns of TV watchers

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Laure Schapira
Company: Mediametrie
June 15, 1991
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Citation

Schapira, L. (1991a, June 15). Patterns of TV watchers. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/patterns-of-tv-watchers


Research papers

TV audience measurement validation

Beginning in 1981 a new facility became available in France : the household audience meter coupled with the Audimat panel system. Each day the viewing figures for the previous 24 hours were made available, precise to the second. And because these...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Dominique Scaglia, Jacques Braun
Company: Mediametrie
June 15, 1990
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Citation

Scaglia and Braun (1990a, June 15). TV audience measurement validation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tv-audience-measurement-validation


Research papers

The need for an international television audience measurement

We will more and more have a need for audience measurements at a multinational level. But there are great differences between the methods used for this measurement in the various countries of Europe. It is then difficult to compare and to aggregate...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Jacques Durand
Company: Mediametrie
June 15, 1987
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Citation

Durand, J. (1987a, June 15). The need for an international television audience measurement. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-need-for-an-international-television-audience-measurement