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Videos
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Citation

Rodrigo, E. (2023a, November 28). Keynote- The Art & Science of Insights:. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/keynote--the-art-science-of-insights-


Videos
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Citation

Poynter, R. (2023a, November 28). The Future - Art and Science in Combination. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-future---art-and-science-in-combination


Videos
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Citation

Bretcha, J. (2023a, November 27). Opening & Welcome. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/opening-welcome


Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
December 12, 2018
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Citation

Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/literally-picking-consumers-brains-for-better-advertising-effectiveness


Videos

Know when to art, know when to science

Marketing has come a long way. And while there's no doubt all the science and technology has made marketing smarter, has it made it better? I'm not so sure. We need to remember that marketing will always be more art than science; marketing is a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Brent Smart
May 13, 2018
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Citation

Smart, B. (2018a, May 13). Know when to art, know when to science. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/know-when-to-art-know-when-to-science


Research papers

Desafinado?

Desafinado means going off-key in Portuguese. The song, written by Antonio Carlos Jobim and Newton Mendoca, was a real innovation in its use of unexpected dissonance in a beautiful melody. The song has become one of the most popular Bossa Nova tunes,...

Catalogue: Latin America 2015: Carnival of Insights
Author: Vivek Banerji
Company: Insight Dojo
April 28, 2015
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Citation

Banerji, V. (2015a, April 28). Desafinado?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/desafinado-


Research papers

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Filip De Boeck, Joeri Van den Bergh, Stefano Tabogo, Alice Merlo, Annelies Verhaeghe
Company: InSites Consulting
September 26, 2013
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Citation

De Boeck, Van den Bergh, Tabogo, Merlo and Verhaeghe (2013a, September 26). The art of research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-art-of-research-8079


Videos

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Merlo, De Boeck, Van den Bergh and Taboga (2013a, June 15). The art of research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-art-of-research


Research papers

Semiotics of art

There are two sides to art appreciation which nowadays involves an increasingly broad section of the population. There is the post-war model of art appreciation as a means of educating the 'masses', with enjoyment of the arts extending from a select...

Catalogue: Qualitative 2007
Author: Luigi Toiati
Company: Focus S.r.L.
November 12, 2007
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Citation

Toiati, L. (2007a, November 12). Semiotics of art. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/semiotics-of-art