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Videos
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Citation

Rodrigo, E. (2023a, November 28). Keynote- The Art & Science of Insights:. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/keynote--the-art-science-of-insights-


Videos
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Citation

Poynter, R. (2023a, November 28). The Future - Art and Science in Combination. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-future---art-and-science-in-combination


Videos
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Citation

Bretcha, J. (2023a, November 27). Opening & Welcome. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/opening-welcome


Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
December 12, 2018
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Citation

Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/literally-picking-consumers-brains-for-better-advertising-effectiveness


Videos

Know when to art, know when to science

Marketing has come a long way. And while there's no doubt all the science and technology has made marketing smarter, has it made it better? I'm not so sure. We need to remember that marketing will always be more art than science; marketing is a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Brent Smart
May 13, 2018
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Citation

Smart, B. (2018a, May 13). Know when to art, know when to science. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/know-when-to-art-know-when-to-science


Videos

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Merlo, De Boeck, Van den Bergh and Taboga (2013a, June 15). The art of research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-art-of-research