You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Art.
ANA has found 20 results for you, in 176 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Art and market

The world of art - and that of painting in particular - rests on values. The subject of this talk is a study of what these values are - whether they are aesthetic, economic, functional or some other sort - and how these values operate in the process...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Jose Llusa Maso, Francisco Ruiz
September 1, 1995
×

Citation

Maso and Ruiz (1995a, September 01). Art and market. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/art-and-market


Research papers

Arts marketing consortia

The paper argues for the joint or co-operative approach to marketing in the arts, as a means of optimising the use of limited resources, developing audiences and raising the profile of the arts. There are many possible joint or co-operative...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Madeleine A. Morton
June 15, 1990
×

Citation

Morton, M. A. (1990a, June 15). Arts marketing consortia. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/arts-marketing-consortia


Research papers

The value of the arts: Alitalia

It has been said that a single image sums up a thousand words. Consequently Alitalia has chosen the testimony of a contemporary master of artistic communication to illustrate what it feels is evidence enough of Alitalia's relationship to the Arts....

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Tommaso Zenga, Alberto Denzler von Botha
June 15, 1990
×

Citation

Zenga and Denzler von Botha (1990a, June 15). The value of the arts: Alitalia. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-value-of-the-arts-alitalia


Research papers

Reversing the usual marketing strategies to market the arts

The main objective of this paper is not to legitimate a marketing strategy specific to the arts, but rather to take note of certain transformations occurring in the market today, and, in so doing, reveal certain implicit marketing rules which seem to...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Odile Solomon, Philippe Baudelot, Mark Goetzke, Paul-Arnaud Pejouan
June 15, 1990
×

Citation

Solomon, Baudelot, Goetzke and Pejouan (1990a, June 15). Reversing the usual marketing strategies to market the arts. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/reversing-the-usual-marketing-strategies-to-market-the-arts


Research papers

The development of a funding strategy for municipal culture managers

When considering municipal culture institutions from a public service point of view, it should be remembered that the needs of the population are infinite and that no cultural program is capable of satisfying all the segments which exist. Faced with...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Josep Chias, Javier Creus
June 15, 1990
×

Citation

Chias and Creus (1990a, June 15). The development of a funding strategy for municipal culture managers. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-development-of-a-funding-strategy-for-municipal-culture-managers


Research papers

Three surveys on one object

Tuscany has civilization: its artistic archeological been of the centres of the Etruscan objects - the to visitors in heritage (a large amount of findings) is now offered different contexts, such as museums (the steady exposition setting),...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Giancarla Baldini
June 15, 1990
×

Citation

Baldini, G. (1990a, June 15). Three surveys on one object. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/three-surveys-on-one-object


Research papers

Business and the arts

Philanthropy is deeply rooted in the American corporate culture? corporate support for the arts is a relatively new phenomenon. The charitable aspects of corporate contributions are fundamentally a reflection of corporate citizenship and corporate...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Sybil C. Simon
June 15, 1990
×

Citation

Simon, S. C. (1990a, June 15). Business and the arts. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/business-and-the-arts


Research papers

Wales: The art of the possible

This paper summarises what is believed to be the most far-ranging review of the arts in Wales to have been conducted for 25 years. It attempts the measurement of the cultural, social and economic benefits of the arts to a nation. The study considers...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: John Matthews
June 15, 1990
×

Citation

Matthews, J. (1990a, June 15). Wales: The art of the possible. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/wales-the-art-of-the-possible


Research papers

Marketing plan for the construction and exploitation of Italian cultural heritage collections

This paper describes the worldwide operation, in cooperation with the Ministry for the Environment and Cultural Heritage, for an exploitation of the Italian cultural heritage. Taking into consideration the specific characteristic of the law and the...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Tiziano Radaelli
June 15, 1990
×

Citation

Radaelli, T. (1990a, June 15). Marketing plan for the construction and exploitation of Italian cultural heritage collections. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/marketing-plan-for-the-construction-and-exploitation-of-italian-cultural-heritage-collections