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Research reports

Park Drive Tipped

The main objective of the research was to explorereactions to the proposed advertising for Park DriveTipped, intended for both press and posters. This was to be compared with the current advertisingfor Park Drive Tipped in terms of:1. Effect on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1972

Research papers

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Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: André Torales, Felipe Ferraz, Nick Nomm
Companies: INSITUM, Facebook
September 8, 2019

Research reports

Qualitative research into 'laughter' fragrance

Yardley are interested in entering the medium-pricedfragrance market in competition with Revlon, Estee Lauder, Faberge, etc and during 1976 intend marketing in the UK,under their own company name, a new fragrance called'Laughter'. The objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975

Research papers

The concept of prescriber scaling of intrinsic drug factors

Intrinsic drug factors consist of all the properties of drugs that determine its clinical profile. There is usually a large amount of clinical data available at the moment of market introduction of a new drug. From these data a clinical profile can...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Erwin A. Douwes, Petra Draaijer
June 1, 1995

Research papers

Keyboard and pen PC

CAPI is becoming a must to survive for organisations offering face-to- face fieldwork. Hardware investments constitute at least 75% of the total out of pocket initial CAPI investments. Two hardware alternatives are common in market research: the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Niels J. Grommé
Company: KANTAR TNS Malaysia
January 1, 1997

Research papers

New insights for retail range development in the toiletries market

This paper discusses an approach to retail range development and category management for the toiletries and cosmetics sector on a multi- country basis. The paper develops a retail structure model for a number of national markets. Having looked at the...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Mike Harris, Remi Vazeille
Company: KANTAR TNS Malaysia
June 15, 1997

Research papers

Using consumer panels in media research

This paper examines two distinct but related hypotheses: advertising does have short term effects; and incremental exposures do have incremental effect. This paper aims at tracking the effects of TV and press on the purchase of brands by an upmarket...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Ravi Moorthy, Praveen Tripathi
October 20, 1998

Research papers

Management of competitive information within a global company

Against the background of European integration and globalisation of the aerospace industry competitive intelligence receives new significance. More than ever before good knowledge of one’s competitors is essential if one wishes to succeed in...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Anke Sturtzel
March 1, 1999

Research papers

Get to know your customers on the web, but how?

The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Variables like recruiting methods, motivation for...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Axel Theobald
September 1, 2000