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Research papers
The use of Telpex by creative men in an advertising agency
My paper especially deals with the second stage in the advertising cycle, "Creative development". When it is the researcher's job to assess rough campaigns in order to stimulate new creative ideas and eliminate creative errors. Telpex is the...
Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Günter Lott
June 1, 1966
Research papers
The point of sale
In recent years there has been a growing body of evidence to show that the point of sale can form an important influence on consumer purchasing behaviour. Key elements within this evidence are the existence of high levels of brand switching and of...
Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Roy P. Bradshaw
June 15, 1993
Research papers
Semiotics of taste
The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing. In this paper, we study how semiotics can be applied during the preliminary stage...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Nadège Depeux, Vladimir Djurovic
Company: Labbrand
November 18, 2010
Research papers
Advertising research (French)
This paper is intended to present the point of view of the users of Marketing Research. In this, particular instance, the user is a large oil company operating and marketing in Italy: Esso Standard Italiana. This is the case history of a very...
Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
Webinars
eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding
eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for...
Catalogue: Webinars 2020
Author: Sven Arn
Company: Happy Thinking People
October 15, 2020
Videos
