Resources Library by ANA

Measuring jokes

Humour and market research do not really have large, directly overlapping areas. If we do a search on Google on the word 'humour' we find that the content that is relevant to our purposes is mainly focusing on the link between humour and psychology....

Catalogue: Qualitative 2008: Consumer Choice

Author: György Pásztor

Company: KANTAR TNS Malaysia

November 20, 2008

Back on track

This presentation describes how Rexona lost its way in France and how research created a new category language to show the way back to growth. A fusion of different approaches was used including Semiotics, Extended Creativity Groups, In-depth...

Catalogue: Congress 2007: Excellence

Authors: John S. Pawle, Jaroslav Cir, Simon Patterson

Companies: Unilever, QRi Consulting Ltd.

September 19, 2007

Greenhousing with caring consumers

Developing innovative products and creating different ideas has never been a problem for Unilever. The company spent years and years investing in internal techniques and processes to ensure the development of innovative products for the marketplace....

Catalogue: Qualitative 2006

Authors: Karina Meyer, Rony Rodrigues

Companies: Unilever, Box1824

October 8, 2006

Building a healthcare buzz

In this paper BuzzMetrics reviews findings from analyses of online consumer buzz for two sets of promising drug therapies.The therapies with pre-approval buzz experienced an enormous increase in discussion among relevant online communities versus...

Catalogue: Global Healthcare 2006

Author: Lydia Worthington

February 6, 2006

New product launches

This presentation provides a compelling case study of how a client company, faced with the significant challenge of taking a business product to the consumer sector, used market research as a critical tool to build a business case and guide a product...

Catalogue: Consumer Insights 2005

Authors: Marian Sudbury, Shizuka Pye

Companies: Mars Wrigley, Harris Interactive (Europe)

November 15, 2005

Ads that click

Advertising pre-testing is the process where the potential of an ad is determined in terms of its ability to reach its intended target audience with a brand-recognized message and garner the appropriate response (short term persuasion and/or building...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Indivar Kushari

Company: Ipsos MRBI

February 1, 2004

Studying new product performance in virtually created retail environments

This paper describes recent attempts to use virtual reality components for studying the in-market performance of a new product at the pre-launch stage. Virtual shopping systems today offer intriguing opportunities for a flexible generation and...

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Dieter Bock, Bernhard Treiber

Company: Unilever

February 1, 2004

The role of virtual shopper research in category management

This presentation describes recent attempts to use virtual reality components for studying market effects of new category management-driven initiatives in retail settings. Virtual shopping systems today offer intriguing opportunities for a flexible...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Thomas Kopf, Bernhard Treiber

October 26, 2003

Increasing telecom revenue through mobile centrex in the Norwegian business market

This study tested the market and revenue potential for Mobile Centrex in the Norwegian business market. Mobile Centrex is a system that allows businesses to change from using fixed line telephones to partially or entirely using mobile phones. The...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Author: Bjarne André Aamli

October 20, 2002