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Research papers

The NMPP and freedom in newspaper and magazine distribution in France

Newspapers and other periodicals are still an important part of the communications Industry today, and they make an immense contribution to the work of informing the masses, and thereby to the forming of opinions from adolescence on. It is therefore...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kurt Arbogast
November 1, 1979

Research papers

Experiences with circulation control by computer-based and supervision models

The following paper is concerned with improvements and expansion of computer models which where presented to the 1976 ESCMAR Seminar. There is a short introduction of the ASVAG applied investigation to establish objectives and parameters, and an...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Peter Eckhoff, Heino Stöwsand
November 1, 1979

Research reports

Qualitative research into National Westminster press advertising

J. Walter Thomson Limited on behalf of National WestminsterBank Group Limited has developed a press campaign whichis designed to encourage business customers of NationalWestminster to become more aware of, and use more of theBank's corporate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977

Research papers

Using linguistic coding to explore the way advertisements in press and TV communicate

The paper describes a research project which explores some aspects of the way advertisements in press and television communicate - as seen from the perspective of the consumer. Special emphasis is given to the technique used to handle the vast...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Guy Consterdine, Colin McDonald
June 15, 1976

Research papers

Images of press media

The following paper deals with: 1. Description of the phenomenon 'image'; 2. Hypothesis about its effectiveness; 3. Systematical review to the used research instruments in Germany in the last 15 years; 4. Discussion about the conclusiveness of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Klaus P. Landgrebe
March 1, 1976

Research reports

Qualitative research on TCP gel press advertising

Two approaches had been designed for press advertising ofTCP Gel: An 'emotive' approach and 'direct' approach.The objectives of this research were:1. To assess the communication and appeal of the 'emotive' approach;2. To examine them for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1975

Research reports

Brycreem

Four possible approaches for a new press campaign forBrylcreem have been prepared. All are designed toattract men, aged 20-35 years; both users andnon-users of all hairdressings. The strategy of each campaign is to project the imageof...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 15, 1974

Research reports

Qualitative research on Black Magic press advertising

The research was required in order to: 1. To establish reactions amongst all classesto the idea of the campaign as a whole, incolor and black and white, and theprobability of it appearing in 'up' and'down' class media; 2. To look specifically at the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974

Research reports

Research report on Phyllosan press advertising

This research was conducted in order to ascertainconsumer reactions to a possible new Press campaign forPhyllosan. The new campaign consisted of 4advertisements on the theme that every older personhas a younger self: in two advertisements the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 12, 1974