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Research papers

Single source data

In this paper we look at two such developments, one affecting the way in which people use television and the other their purchasing patterns, related particularly to grocery products. We then consider the ways in which market research has to adapt...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Stephan Buck
June 15, 1986

Research papers

Assortment changes un food retail stores

The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Bo P. Kaiser
June 4, 1986

Research papers

Identifying sales potential and reasons for non-achievement

The rate of retail competition is going to increase more rapidly. The ease with which sales and share gains can be made will decrease rapidly. So the need is urgent to analyse potential more carefully, and to meet it. This requires a much deeper...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Jef Harris
Company: Harris Interactive (Europe)
June 4, 1986

Research papers

Undercover story

It is an accepted fact that covers influence magazine purchase. As the number of titles on the UK market continues to increase, competition intensifies for shelf space, and the importance of a good cover becomes greater, While theories on cover...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Vivienne Jones, Simon Woolfries
November 27, 1985

Research papers

A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results

The brief for this research project came from the Brussels based product manager responsible for commercial stationery products. A new commercial product had been launched with great success in the USA in 1980 and then gradually released to Europe,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Authors: Roy Haworth, Margaret Holmes
June 15, 1984

Research papers

Market research on on-line customer purchase data at a department store

This paper discusses how the department store "Magasin du Nord" uses the historical purchase information collected through the credit customer system as a source for planning purposes combined with the externally collected marketing research data....

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Ib N. Laursen
January 25, 1984

Research papers

Comparative industrial buying patterns in high level economies

Despite the fact that well over 1000 articles appeared on industrial purchasing in the past two decades, relatively little progress has been made toward understanding and predicting buyer behaviour patterns. The key reason for this phenomenon, in our...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Peter M. Banting, David Ford, Andrew C. Gross, George Holmes
June 15, 1983

Research reports

Qualitative research on new concepts for chocolate biscuit countlines

Rowntree Mackintosh wishes to introduce a cheap, goodvalue chocolate biscuit countline distributedthrough grocery outlets predominantly in multipacksof 5. To investigate the criteria for choice/purchase of chocolate biscuits and to obtain detailed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research papers

The effects of economic and social changes on the children's market

The purpose of this paper is to discuss the effects in the UK children's market of the economic recession and its resultant social changes. It will consider how changing patterns in adult behaviour are handed down to children and how they react to...

Catalogue: Seminar 1978: Researching Children
Author: Shirley Greenberg
Company: Ogilvy
October 1, 1978