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Research papers

Sustainability is not rubbish

This paper describes how research helped The Environment Agency to better understand the public's attitudes to domestic waste disposal and the public's willingness and ability to help the government (both local and national) to implement more...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Tim Burns, Neil Smith
May 11, 2004

Research papers

Advancing the science of advocacy polling

This paper demonstrates how a campaign embracing advertising and advocacy polling was developed on behalf of the Greater London Council (the GLC) to combat the Government's attempts to abolish the GLC. The paper shows how research shifted from being...

Catalogue: Seminar 1986: Opinion Polls
Authors: Denis Robb, Tim Burns
June 15, 1986

Research papers

Customer research in a non-competitive environment

This paper examines the development of customer satisfaction research in the non-competitive environments inhabited by public sector organisations and the privatised utilities. It explains how the absence of the stick of competition and the carrot of...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Tim Burns
Company: Ipsos MRBI
June 15, 1993