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Research papers

Eat fresh, Latin America!

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Aleixo, Ingrid Rivera
April 13, 2016
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Citation

Aleixo and Rivera (2016a, April 13). Eat fresh, Latin America!. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/eat-fresh-latin-america-


Research papers

Consumerism

TNA has been investigating social trends as they affect consumer behaviour. Five groups of trends have been covered and the fifth group of trends, namely Consumerism, which is discussed in detail in this paper. The paper discusses studies of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
September 1, 1973
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Citation

Nelson, E. H. (1973a, September 01). Consumerism. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/consumerism


Research papers

Experiences in planning the economic transformation of textile areas

This report may perhaps seem atypical in a meeting of experts dedicated essentially to market research. In fact, rather than concerning the research itself or its relevant techniques, it regards their use when faced with a specific problem which in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: A. Martelli
June 15, 1973
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Citation

Martelli , A. (1973a, June 15). Experiences in planning the economic transformation of textile areas. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/experiences-in-planning-the-economic-transformation-of-textile-areas


Research papers

Market analysis in regional economic development

The application of market analysis procedures to problems of regional economic development has long been neglected. This paper presents a framework for regional economic analysis and then proceeds to a detailed examination of the City of Bradford in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: M. G. Christopher, Gordon S.C. Wills
June 15, 1973
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Citation

Christopher and Wills (1973a, June 15). Market analysis in regional economic development. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/market-analysis-in-regional-economic-development


Research papers

Relevance of segmentation for market planning

Segmentation is one of the four alternative strategies of market planning and analysis. As such, segmentation is not simply a set of analytical-tools and techniques but rather a managerial philosophy or a viewpoint about the market place. The...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jagdish N. Sheth
June 15, 1972
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Citation

Sheth, J. N. (1972a, June 15). Relevance of segmentation for market planning. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/relevance-of-segmentation-for-market-planning


Research papers

Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry

The ready made clothing sector shows, more than any other field, a chain reaction between the behaviour of the end consumer and that of the retailer in such a way, that the producer appears to be directly involved, with a remote probability of...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Salvatore Ceglia
September 1, 1970
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Citation

Ceglia, S. (1970a, September 01). Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/consumer-panel-and-retailer-panel-as-instruments-for-short-medium-and-long-term-planning-in-the-textile-ready-made-industry