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Research papers

The use of modelling for public opinion polls (Spanish)

This dissertation aims to propose a methodological approach to apply modelling to public opinion polls in order to favour the process which leads from description to explanation and further to prediction. The inclusion of modelling would also...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Oscar Carrari
June 15, 1999

Research papers

Public opinion measurement

This paper presents the way in which content analysis of the Europe-wide written press and television can be applied to study trends in public opinion and in market development, and to evaluate the success of communication policies. The first part...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Ton Broeders, Anna Melich
September 1, 1997

Research papers

Developing a new way to monitor opinion in Europe

This paper covers the development of the Continuous Tracking Survey (CTS), a new instrument created for the European Commission to monitor public opinion in the European Union. The survey is carried out continuously using CATI and CAPI in the fifteen...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Karlheinz Reif, Roland Cayrol, Jenny Turtle
Company: CSA
September 1, 1996

Research papers

Capitalism and the foreign investor

These unique surveys of Russia's regions offer insights into the development of one crucial aspect of capitalism -- attitudes and policy preferences among both opinion leaders and the general public. Begun in 1994 and continuing today, these surveys...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Elena I. Bashkirova, David A. Jodice
Companies: ROMIR, D3 Systems, Inc.
September 1, 1995

Research papers

Thinking of the future

This paper attempts to develop an analysis of Latin America based on the opinions gathered in a harmonized quantitative research survey conducted in nine Latin American / Caribbean countries. This was the first wave of a Tracking Study designed to...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Maria Helena Gama, Nelsom Marangoni
May 1, 1995

Research papers

The Polish car market

In the 1989-1993 period, a profound revolution transformed the car market in Poland. In parallel to an economic bust and a drop in real incomes, the number of registered passenger cars grew by. Most of the newly registered vehicles were second-hand,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Eugeniusz Smilowski, Jacek Mlynarski, Piotr Kwiatkowski
Company: KANTAR TNS Malaysia
April 1, 1995

Research papers

The contribution of market research to the Para-Olympic games

In this paper we deal with the challenge of the Para-Olympic Games of Barcelona 92. We analyse the attitudes of fear or recoil from people towards disabled and set out a research plan to estimate these feelings. We also talk about the way to get...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Agusti Mezquida, Juan S. Alós
September 1, 1993

Research papers

Social change and perceptions of consumers

The present paper deals with the experiences and perceptions of consumers in Hungary, the former CSFR 1 ) and Poland since the revolutionary changes in 1989 up to 1992. The data shown are based on large representative studies conducted in these...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Gunda Plasser
Company: GfK
June 15, 1993

Research papers

Economic transition

Understanding transitions in the Russian economy was examined from two different perspectives: 1. the perceptions and attitudes of the people towards that transition and 2. the nature of the values and self perceptions of those people that allow one...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Elena I. Bashkirova, Darrel Edwards
Company: ROMIR
June 15, 1993