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Research reports

Qualitative research on concept evaluation for Setting Custard

H. J. Heinz Research and Development have developeda custard that will set like blancmange once ithas been heated and allowed to cool. Six conceptstatements have been developed for this product, covering a spectrum of alternative positionings.An...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977

Research reports

Qualitative research for Westclox

The agency is anxious to assess consumers' currentattitudes to alarm clocks generally and Westclox inparticular in an effort to predict any future competition from Quartz or other more modern timekeeping mechanisms and also to investigate the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977

Research reports

Qualitative research into lighter users' attitudes

It is Bryant and May's objective to increase their shareof the lights market, on the domestic side with the Cook'sMatches, and on the smoking side with standard brands andSwan Vestas. In the smoking sector, it is planned to seekgrowth at the expense...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977

Research reports

Qualitative research into Texan fun packs

Rowntree Mackintosh is interested in exploringthe market for fun-size multi-packs. They havedeveloped a small size Texan Bar together withwrapper design and pack outer. The objectivesof the research reported here were to examine:1. Usage of and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977

Research reports

Qualitative research into Harmony hair spray 'Airport 77'

The Agency has developed a new commercial for Harmony Hair Spray known as 'Airport 77', which continues the theme of previous commercials.The visual element of this commercial has been interpreted in a series of storyboards and there is a taped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977

Research reports

Qualitative research into frozen desserts

Kellogg's are considering entering the frozen food market with a range of dessert pies andtarts, and would accordingly like to acquire further understanding and experience of the market.The primary interest is in assessing consumer reaction to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977

Research reports

Qualitative research into Gales Honey

The specific objectives of the research were:1. To assess the impact of strained clear honeyamongst regular users of clear honey; 2. To discover whether the new process willchange the respondent's attitudes towards andusage/purchasing patterns of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Qualitative research into packaging for Jif Lemon Juice

Although Jif still has a dominant brand share in thisexpanding market, over the last two years there has beenconsiderable loss of share for Jif to the competitivebrands.The specific objectives of the research therefore were:1. To assess respondents'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Qualitative research on concept development work into Bonjela

Earlier research on Bonjela suggested possibilities ofbrand expansion following increased awareness of theproduct from public advertising. It was consideredimportant to establish the probable extent of any problems which might occur if the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976