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Videos

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018
Author: Ritanbara Mundrey
September 23, 2018
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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/when-the-nip-becomes-a-bite-


Videos

It takes many notes to make a symphony

We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms....

Catalogue: Congress 2017: Visionary
Author: Ritanbara Mundrey
November 27, 2017
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Citation

Mundrey, R. (2017a, November 27). It takes many notes to make a symphony. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/-it-takes-many-notes-to-make-a-symphony-9171


Videos

Diamonds or dust

Indian FMCG's checkered innovation record of 23 proven successes out of 16,914 new launches in 2012 piqued our interest here at Nestlé India. An examination of what it takes to win at innovation long term was undertaken and yielded startling...

Catalogue: Congress 2016: #WOW
Authors: Amit Bali, Ritanbara Mundrey
June 15, 2016
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Citation

Bali and Mundrey (2016a, June 15). Diamonds or dust. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/diamonds-or-dust