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Research papers
Wee yet mighty: Latin America's kids
Children are direct consumers of a series of products, in addition to influencing the purchase of certain products and services consumed in their homes. The influence they exert or their consumption habits are not identical across the different...
Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Mónica La Madrid, Telma Urich
Company: Markwald La Madrid & Asociados
April 18, 2004
Research papers
Challenging stereotypes
This paper aims at analyzing the particular features taken on by a segment commonly called the young population, defined as such only on the basis of an age bracket classification, in a country marked by political, economical and social instability....
Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Mónica S. Markwald, Daniela Pérez Lloveras
Company: Markwald La Madrid & Asociados
October 24, 2004
Research papers
Life times in Latin America
This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are...
Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mónica S. Markwald, Maria Medio
Companies: , RISC International (Europe) SA
June 15, 1999
Research papers
