You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing GfK.
ANA has found 152 results for you, in 193 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

'Power of laughter'

This presentation will demonstrate inspiration in the following ways:-inspiring innovation in the measurement of actual audience reaction to content-new insights to inspire and inform the creation of visual content and the scheduling of advertising...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison
Company: GfK
June 15, 2014

Videos

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 15, 2014

Research papers

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014

Research papers

The essence of aroma

Research has shown that food choices made by an individual is a result of a complex interaction of a range of factors. Flavour preference, an expression of food choice, is an output of these interactions. This paper examines the influence of cultural...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Manjunath Desai, Geeta R. Lobo
Company: GfK
May 13, 2014

Research papers

Brand growth 2.0

This paper will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and deep...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Richard Herbert, Oliver Koll, Raluca Raschip
Company: GfK
March 24, 2014

Research papers

A whole new world

A group of citizens called Khon Thai (Thai people) have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of products and...

Catalogue: Congress 2013: Think Big
Author: Daranee Charoen-Rajapark
Company: GfK
September 26, 2013

Research papers

Beyond Big Data

Big Data is likely to radically change the consumer insights landscape. Commentators question the role of market research when so much data is readily available. Does market research have a role to play in this new environment? This presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Colin Strong
Company: GfK
June 23, 2013

Videos

Brand growth 2.0

This presentation will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and...

Catalogue: CEE Research Forum 2014: East Connection
Author: Raluca Raschip
Company: GfK
June 15, 2013

Videos

A whole new world

A group of citizens called “Khon Thai (Thai people)” have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of...

Catalogue: Congress 2013: Think Big
Author: Daranee Charoen-Rajapark
Company: GfK
June 15, 2013