You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing Ogilvy.
ANA has found 30 results for you, in 188 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Assembling the fragments

Consider a commercial break placed on ABS-CBN, a terrestrial broadcaster in the Philippines.Within that break can be found a mix of local and international brands. The creative would be principally out of the Philippines and the target audience would...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Andre Nair, Tim Foley
Company: Ogilvy
May 1, 1994

Research papers

Programme involvement

The BARB audience measurement system has the reputation of being the most sophisticated in the world. But because of its methodologies and its quantitative nature the advertising industry has, to a greater or lesser extent, been forced into making a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Doug Read, Sheila Byfield
Company: Ogilvy
May 1, 1994

Research papers

An evaluation study of joint EC/ETC advertising to American prospects for pleasure travel to Europe

This paper illustrates the use of multi-criteria to evaluate an international travel advertising campaign. The effectiveness of print advertisements that contain coupons for response were measured on several different criteria: 1) the number of...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Edward Berrol
Company: Ogilvy
June 15, 1991

Research papers

Investigating children (Portuguese)

The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages...

Catalogue: Latin America 1991: Exchanging Experiences
Authors: Clarice Herzog, Lea Maria Chagas Cruz
Company: Ogilvy
May 5, 1991

Research papers

Investigating children

The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages...

Catalogue: Latin America 1991: Exchanging Experiences
Authors: Clarice Herzog, Lea Maria Chagas Cruz
Company: Ogilvy
May 5, 1991

Research papers

Segmenting the U.S. market for pleasure travel to Europe

American travel to Europe, having hovered around the four million mark for half a dozen years, took off in 1984 and appears to be reaching for a new plateau at around the six million level. Thus, on sheer size alone, this market deserves to be...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Edward Berrol
Company: Ogilvy
May 4, 1988

Research papers

The predictive value of qualitative research

The objective of this paper is to illustrate the validity of qualitative research as a predictive tool. The predictive value of qualitative research and its possibilities of anticipating problem-solving is presented here as based on its own...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Susana Tisler, Juan S. Alós
Company: Ogilvy
June 15, 1986

Research papers

Country ways

The original intention of "Coisas da Roga" (Country days) was to have a better understanding of the relationship between rural people in the Brazilian state of Sao Paulo - "country folks", as- they call theirselves - and the big city consumer...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Clarice Herzog, Lea Maria Chagas Cruz
Company: Ogilvy
June 15, 1985

Research papers

The language barrier

The authors believe that women are not addressed by financial services in a language which they understand. In addition, as a result of social and cultural influences, women are often not expected to understand financial matters. When combined with...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Authors: Glllian Laidlaw, Kate Willis
Company: Ogilvy
February 1, 1985