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Research papers

Life times in Latin America

This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mónica S. Markwald, Maria Medio
Companies: , RISC International (Europe) SA
June 15, 1999
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Citation

Markwald and Medio (1999a, June 15). Life times in Latin America. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/life-times-in-latin-america


Research papers

Monitoring pan-European viewing, values, and consumption

This paper will provide illustrations in relation to the viewing and consumption habits and the socio-cultural trends which have emerged in Europe over the last five years. It will bring some insight into the value profiles of the television channels...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Larry Hasson
Company: RISC International (Europe) SA
June 15, 1996
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Citation

Hasson, L. (1996a, June 15). Monitoring pan-European viewing, values, and consumption. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/monitoring-pan-european-viewing-values-and-consumption


Research papers

The brand audit

This paper is divided into two parts. The first part will outline some elements of a semiotic theory of the brand. In the definition of the brand identity, a crucial point is an identification of basic values and the distinction of these from a more...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: Andrea Semprini
Company: RISC International (Europe) SA
June 15, 1992
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Citation

Semprini, A. (1992a, June 15). The brand audit. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-brand-audit


Research papers

The ten C's

For some years now, people have been studying the trends underlying the changes taking place in today's society and developing what has become a real research technique: "socio- trends analysis". A number of studies have been carried out rising this...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Vanni Codeluppi, Daniel Weber
Company: RISC International (Europe) SA
June 15, 1989
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Citation

Codeluppi and Weber (1989a, June 15). The ten C's. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-ten-c-s


Research papers

How to meet client's needs?

Modem society is characterized by change : technological, political, economic... These changes all contribute to socio-cultural evolution, that is to say our evolving vision our ourselves and of the society in which we live. This, in turn, influences...

Catalogue: Seminar 1993: Marketing And International Research
Authors: Michel Ladet, François Montrelay
Company: RISC International (Europe) SA
June 15, 1993
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Citation

Ladet and Montrelay (1993a, June 15). How to meet client's needs?. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/how-to-meet-client-s-needs-


Research papers

Looking closely at the young Asian middle class

As China enters the WTO, the range of brands and products offered to consumers will increase to match Asian standards. Therefore, China's growing domestic market will increasingly become a main reference point for marketing trends in Asia, together...

Catalogue: Asia Pacific 2002
Authors: Michel Ladet, Ung Song
Company: RISC International (Europe) SA
December 1, 2002
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Citation

Ladet and Song (2002a, December 01). Looking closely at the young Asian middle class . ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/looking-closely-at-the-young-asian-middle-class-


Research papers

Life times in Latin America (Spanish)

This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mónica S. Markwald, Maria Medio
Companies: RISC International (Europe) SA, Markwald La Madrid & Asociados
June 15, 1999
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Citation

Markwald and Medio (1999a, June 15). Life times in Latin America (Spanish). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/life-times-in-latin-america-spanish-