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Research papers

Trade-off research and how to go from SICAV-monetaires to new products in the context of diminishing interest rates

On the French Financial market, in the late 80's, the "SICAV monetaires" (Funds invested in monetary markets) experienced a very specific situation : they bore a high interest rate although they were at the same time almost liquid and very secure....

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Joël Boillot, Chantal Lasocka
Company: KANTAR TNS Malaysia
June 15, 1994

Research papers

The new French magazine survey

The present paper explains why the French press decided to create a new readership measurement tool. It discusses the technical and political reasons behind the change in the screen, the choice of vertical questioning, the introduction of a question...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Jean-Louis Marx
June 15, 1994

Research papers

Forms of radio listening in France

The advance in technology has been partially a consequence of the increase in radio programming. This accompanies and will continue to accompany the development of pre- programming of radio stations. Following a rationalisation of demand through...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Fabrice Carlier, Odile Le Moal
Company: Mediametrie
May 1, 1994

Research papers

Quality evaluation in social services

The search for quality has been gaining ground in the last decade, not only in industry but also in services, in public organisations as well as in private firms. The following paper explains how, in France, regional authorities have also felt an...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Dominique Saint-Paul, Jean-Pierre Dreyfus
Company: KANTAR TNS Malaysia
September 1, 1993

Research papers

A new approach to the measure of children radio audience (9 to 14 years old)

In France, radio audience measurement for people 15 years old or more is pre-eminently carried out using Mediametrie's 75000 Survey, whose methodology is generally known and accepted. Mediametrie is both attentive to its market and eager to see...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Fabrice Carlier
Company: Mediametrie
June 15, 1992

Research papers

Teletypes’

SOFRES carried out a typology of French TV viewers called "TELETYPES", based on the audience data from the SOFRES-NIELSEN people-meter panel. Not surprisingly, this typology underscores the importance of the overall TV viewing time when segmenting...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Emmanuel Fraisse
Company: KANTAR TNS Malaysia
June 15, 1992

Research papers

Age, social status and size of community= Three main variables in French holiday patterns

Following other European countries, France has now its own system monitoring the tourism behaviours of the french market. The paper will explain why and how we in SOFRES launched this French Travel Monitor in April 1990. Emphasis will be put on some...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Dominique Saint-Paul, François Brousseau
Company: KANTAR TNS Malaysia
June 15, 1991

Research papers

Readership moods with French news magazines

Knowing the socio-demographic or socio-cultural profile of a magazine's readership does not, on its own, constitute an adequate platform for good media planning. Equally important is the magazine's Readership Mood, i.e. the specific psychological...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Daniel Adam, F. Laurent
September 1, 1990

Research papers

Readership moods with French news magazines (French)

Knowing the socio-demographic or socio-cultural profile of a magazine's readership does not, on its own, constitute an adequate platform for good media planning. Equally important is the magazine's Readership Mood, i.e. the specific psychological...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Daniel Adam, F. Laurent
September 1, 1990