You searched for: "*"

The results has been filter on Authors containing Richa Puranesh.
ANA has found 1 results for you, in 70 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A borderless brand

This paper explores and discusses issues relating to translating values of an international Western brand to India, a market with a completelydifferent cultural, social, historical and economic contexts.

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Poonam V. Kumar, Malini Pani, Richa Puranesh
October 28, 2001