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Research papers

Russia: "Pyramid" on the kitchen table

This paper describes the use of ethnographic research as a first step towards needs-based segmentation in the diverse environment of Russia. The ethnographic study presented shows how a first step in the direction of building a unified motivational...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Ekaterina Vladimirova, Kyrill Petrin
Company: Nestlé
October 28, 2001
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Citation

Vladimirova and Petrin (2001a, October 28). Russia: "Pyramid" on the kitchen table. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/russia-pyramid-on-the-kitchen-table


Research papers

A borderless brand

This paper explores and discusses issues relating to translating values of an international Western brand to India, a market with a completelydifferent cultural, social, historical and economic contexts.

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Poonam V. Kumar, Malini Pani, Richa Puranesh
October 28, 2001
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Citation

Kumar, Pani and Puranesh (2001a, October 28). A borderless brand . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-borderless-brand-


Research papers

Advanced research solutions as a key to innovation in design

This paper utilizes the authors’ experience in automotive interior design development within Johnson Controls to provide insight into consumer awareness, design-related issues and vision; art and expertise, the sense of workmanship and vision of...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Clara Origlia, Jimena Martinez, Andreas Wlasak
Company: Market Dynamics International srl
October 28, 2001
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Citation

Origlia, Martinez and Wlasak (2001a, October 28). Advanced research solutions as a key to innovation in design . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/advanced-research-solutions-as-a-key-to-innovation-in-design--5778


Research papers

This may fell a little freaky

This paper describes a philosophical conflict that is underway and present at all levels of our culture today. The conflict is between a traditional framework for understanding truth and reality, and a second, increasingly important paradigm that...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Sarah Castell, James Parsons
Company: Flamingo
October 28, 2001
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Citation

Castell and Parsons (2001a, October 28). This may fell a little freaky. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/this-may-fell-a-little-freaky


Research papers

West meets East

The paper describes key Japanese cultural aspects and the impact these may have when conducting focus group and one-to-one research methodologies. Many Western marketers (and Japanese, too) maintain a strong stereotype that you can't do that in...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Debbie Howard, Yumiko Nishigawa, Sue Pierssene
October 28, 2001
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Citation

Howard, Nishigawa and Pierssene (2001a, October 28). West meets East. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/west-meets-east