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Research papers

A clean future

This paper will tell the story of co-research as it is seen through the eyes of the client and researcher. We will show how Electrolux Floor Care Europe and Ipsos-Eureka work systematically and strategically with Consumer Insight within the product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Anna Karin Trydegård, Naama Forsrup, Eva Glantz
Company: Ipsos MRBI
April 18, 2004
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Citation

Trydegård, Forsrup and Glantz (2004a, April 18). A clean future. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/a-clean-future


Research papers

How to 'lose weight' qualitatively

What does qualitative research has to do with losing weight? Seemingly nothing! This paper describes how, by doing research on weight loss and the question of motivation, we came to a new understanding of our own role as researchers and consultants....

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Naama Forsrup
Company: Ipsos MRBI
November 10, 2002
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Citation

Forsrup, N. (2002a, November 10). How to 'lose weight' qualitatively. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/how-to-lose-weight-qualitatively