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Research papers
Modular surveys for agile research solutions
New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...
Catalogue: Congress 2015: Revelations
Authors: David Jamieson, Grant Miller, John Crockett
Company: IRIS Network
October 1, 2015
Videos
Modular surveys for agile research solutions
New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...
Catalogue: Congress 2015: Revelations
Authors: David Jamieson, John Crockett, Grant Miller
Company: IRIS Network
June 15, 2015
Research papers
Insights that bring brands A.L.I.V.E.
In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company's belief in building passion brands with deep connections to consumers. The resulting 5-step process, called...
Catalogue: Congress 2014: What Inspires?
Authors: Mark Whiting, Nathalie de Rochechouart, Kim Gaspar, Florence Rainsard
Company: Added Value
September 10, 2014
Videos
Insights that bring brands A.L.I.V.E.
In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the companyâs belief in building âpassionâ brands with deep connections to consumers. The resulting 5-step...
Catalogue: Congress 2014: What Inspires?
Authors: Nathalie de Rochechouart, Kim Gaspar, Mark Whiting, Florence Rainsard
Company: Added Value
June 15, 2014
Research papers
Global Asian youth culture - Connected from Delhi to Shanghai to LA
East and South Asian diasporas are rapidly growing in both North America and globally. They are also strongly connected to rapidly growing Asian markets that themselves are increasing in influence globally. A demographic characteristic of these...
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Joseph Chen, Robin Brown
Company: IRIS Network
April 17, 2012
Research papers
Design empowered innovation
How marketing organisations can innovate better by enriching traditional expertise with tools from the world of design will be reviewed in this presentation. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By...
Catalogue: Congress 2011: Impact
Authors: Ben Wood, David Stocks, Mark Whiting
Company: Added Value
September 18, 2011
Research papers
