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Research papers

Development and implementation of the commercial performance audit

For their eventual performance, many organisations rely hugely on the way in which client contact takes shape, i.e. on the shop floor, with a crucial role for the shop floor employee.Does the shop floor employee seize every opportunity to offer...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Wilfred Kik, Leo van Doorn
September 19, 2004

Research papers

Development and implementation of the commercial performance audit

For their eventual performance, many organisations rely hugely on the way in which client contact takes shape, i.e. on the shop floor, with a crucial role for the shop floor employee.Does the shop floor employee seize every opportunity to offer...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Wilfred Kik, Leo van Doorn
September 19, 2004

Research papers

A new income tax return form in the Netherlands

he research that is the subject of this paper was conducted to gain insight into the extent to which the new tax return forms for income tax, developed by the Dutch Tax and Customs Administration, lead to an improvement of the way the forms are...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Conny Felius, Ine Klaassen, Jan Smelik, Leo van Doorn
September 1, 1995

Research papers

How to measure the impact of radio commercials?

This paper is set up as follows. First the background and history of development of the measuring instrument will be described. Then we will go into the (present) design of the measuring instrument. This will be followed by a discussion of the...

Catalogue: Radio Research Symposium 1995
Authors: Swantje Brennecke, Co van Rooijen, Leo van Doorn
July 1, 1995

Research papers

Nipo's brand monitor and how advertising works

In this paper we go into the relations between Quality of Advertising, Brand Awareness, Perceived Quality and finally Brand Loyalty, on the basis of the large number of studies we did in this field. Our empirical evidence shows that advertising can...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Authors: Leo van Doorn, Jan Stapel
Company: NIPO
June 15, 1991

Research papers

Keeping panel respondents fit and willing

In this paper we will discuss the quality of the data obtained by using computerised interviewing in a panel situation. For this form of research some extra advantages of computerised interviewing can be obtained. It will first be shown for data on...

Catalogue: ESOMAR Congress 1989
Authors: Leo van Doorn, Theo Hess
Company: NIPO
September 1, 1989

Research papers

New research possibilities by computerised personal interviewing

From telephone interviewing and then computer assisted telephone interviewing (CATI) the last few years have brought along two new systems of datacollection by means of personal interviews. One is the Telepanel-system, which consists of a random...

Catalogue: ESOMAR Congress 1988
Authors: Leo van Doorn, Theo Hess
Company: NIPO
September 1, 1988

Research papers

Some results and experiences of a new consumer panel technique

The modem means of tele-communication and the rapidly decreasing prices of home computers allow for a new method of consumer panel research: tele-interview. Consumers are being interviewed following a very user friendly procedure which requires per...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Emiel P. M. Bon, Leo van Doorn
Company: NIPO
June 15, 1987