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Research reports

Qualitative research into instant soup development

The research was required to assess the relevance ofthese concepts to the consumer and to exploreother potential routes for development or productimprovement. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into instant soup development. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-instant-soup-development


Research reports

Qualitative research into 100 Pipers advertising developments

In order to progress the re-positioning of 100 PipersWhiskey, DBB Ltd. have developed a number ofadvertising propositions and pack designs.Accordingly, qualitative research was required in orderto determine which, if any, of these approacheswarranted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into 100 Pipers advertising developments. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-100-pipers-advertising-developments


Research reports

Qualitative research into Rise and Shine

The Kellogg Company has been selling Rise & Shine, a dried instant fruit drink product, since 1971. A number of competitors have entered the market inthe past without making any impact but in March 1977General Foods launched a powdered fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into Rise and Shine. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-rise-and-shine


Research reports

Qualitative research on Smartie economy packs

Smarties are going through a poor sales period. Theposition of Smarties in the grocery trade, relative tothe total size of the brand is not representative ofa major confectionery brand. The main distribution is a film wrapped multipack of four tubes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research on Smartie economy packs . ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smartie-economy-packs-


Research reports

Quality Street sweet, wrapper and pack changes

Marketing is considering a number of changes to thesweets, wrappers and to the pack of Quality Street. This research was undertaken to evaluate these proposedchanges:1. In relation to consumer recognition of thechanges;2. In the context of conscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Quality Street sweet, wrapper and pack changes. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes


Research reports

Qualitative research into ingredients for a relaunch of Sunsilk range

Elida Gibbs is planning to relaunch the Sunsilk rangein 1977 concentrating in particular on Shampoo and Hairsprayand to a lesser degree upon Aerosol Setting Lotion.Qualitative research was required in order to evaluateseveral alternative new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research into ingredients for a relaunch of Sunsilk range. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-ingredients-for-a-relaunch-of-sunsilk-range


Research reports

Think-tank in desired images of boots

In this research project, 12 Executives, 9 from Boots and 3 from Everetts, participatedin the Think Tank, which was moderated by PeterCooper. The objective was to explore the images and propertiesof BOOTS NOW, and to speculate on what BOOTS SHOULD...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 29, 1975
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Citation

, C. (1975a, September 29). Think-tank in desired images of boots. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/think-tank-in-desired-images-of-boots


Research reports

Qualitative assessment of alternative main-benefit expressions for Three Wishes beauty soap

The general purpose of thisresearch was to provide aid to creative and marketingjudgment in the development of a future advertising campaign.The specific objectives were: 1. To determine the absolute motivationalvalue of each expression as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 7, 1975
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Citation

, C. (1975a, July 07). Qualitative assessment of alternative main-benefit expressions for Three Wishes beauty soap. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/qualitative-assessment-of-alternative-main-benefit-expressions-for-three-wishes-beauty-soap


Research reports

Antiseptic bath additives

The research was required to provide more reliableinformation on the incidence of usage of antiseptics inthe bath and at the same time provide an understanding ofthe motivations behind such usage. On the assumptionthat the smell of antiseptic was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1975
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Citation

, C. (1975a, April 03). Antiseptic bath additives. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/antiseptic-bath-additives