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Webinars

How Unilever is enabling purpose-driven marketing with Bot-enabled Research.

Unilever, Africa?s leading consumer goods company, recently partnered with Borderless Access to develop a deeper understanding of the personal/household hygiene habits and needs of mass-market consumers in order to know how to address these issues on...

Catalogue: Webinars 2021
Authors: Stacey Grant, Bev Bassett
Companies: Borderless Access Pvt. Ltd., Unilever
July 27, 2021
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Citation

Grant and Bassett (2021a, July 27). How Unilever is enabling purpose-driven marketing with Bot-enabled Research.. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/how-unilever-is-enabling-purpose-driven-marketing-with-bot-enabled-research-


Webinars

Driver analysis as a gateway to advanced analytics

A common reason for conducting surveys is to help organizations determine what to prioritize, by determining which aspects have the biggest impact on customer satisfaction, loyalty, or advocacy.Join Jeffrey Henning of the MRII and Keith Chrzan of...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Keith Chrzan
May 20, 2020
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Citation

Henning and Chrzan (2020a, May 20). Driver analysis as a gateway to advanced analytics. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/driver-analysis-as-a-gateway-to-advanced-analytics-11414


Webinars

Anatomy of a perfect survey

This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a...

Catalogue: Webinars 2016
Author: Luke Sehmer
June 15, 2016
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Citation

Sehmer, L. (2016a, June 15). Anatomy of a perfect survey. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/anatomy-of-a-perfect-survey


Webinars

Top tips to minimise survey fatigue

In this short webinar, Miguel Ramos, Subject Matter Expert, Confirmit, will be sharing top tips to consider when designing an engaging survey. Miguel will talk about the following topics:-Best practices for survey invitations and reminders-Preloading...

Catalogue: Webinars 2016
Author: Miguel Ramos
June 15, 2016
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Citation

Ramos, M. (2016a, June 15). Top tips to minimise survey fatigue. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/top-tips-to-minimise-survey-fatigue