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Research papers

A disproportional sampling frame for readership surveys concerning publications with widely different circulation

The present paper describes a sampling procedure, which has been especially developed with the purpose of having local daily newspapers with widely different circulation represented in a study which can also be reported as a national probability...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Flemming Hansen, Ole Ejnar Andersen, Sigurd Bennike
September 1, 1978
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Citation

Hansen, Andersen and Bennike (1978a, September 01). A disproportional sampling frame for readership surveys concerning publications with widely different circulation. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/a-disproportional-sampling-frame-for-readership-surveys-concerning-publications-with-widely-different-circulation


Research papers

Prediction techniques for advertising & circulation

This paper discusses the uses of a number of forecasting techniques that have been investigated within IPC Magazines. Forecasts are required as part of one or more of the company's various planning processes which range from long term (up to five...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: David Nicol
June 15, 1972
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Citation

Nicol, D. (1972a, June 15). Prediction techniques for advertising & circulation. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/prediction-techniques-for-advertising-circulation


Research papers

Editorial research in preparing a decision on the merger of two weeklies

A publisher sold two weekly magazines whose editorial content was different and whose readers were supposedly different both sociologically and psychologically. But economically it was no longer possible to continue publishing the two magazines...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Robert Gijs
June 15, 1974
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Citation

Gijs, R. (1974a, June 15). Editorial research in preparing a decision on the merger of two weeklies. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/editorial-research-in-preparing-a-decision-on-the-merger-of-two-weeklies


Research papers

In what way does the quantitative "mix" of subject-matter pre-determine sales and readership profiles?

The quantitative mix of a publication's editorial matter undoubtedly plays a basic role in pre-determining the reader's profile and consequently its circulation. I have intentionally inverted the two elements, because circulation is a function of the...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Maria Macchi
June 15, 1974
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Citation

Macchi, M. (1974a, June 15). In what way does the quantitative "mix" of subject-matter pre-determine sales and readership profiles?. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/in-what-way-does-the-quantitative-mix-of-subject-matter-pre-determine-sales-and-readership-profiles-


Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976
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Citation

Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/summing-up


Research papers

Using editorial research to build the circulation of glamour magazine

The paper details the many ways in which GLAMOUR, a major consumer women's magazine in the United States, has used editorial research over a period of the last fifteen years in order to build its circulation, especially its single copy sales.

Catalogue: Seminar 1983: Publishing A Better Product
Author: Ruth Whitney
November 23, 1983
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Citation

Whitney, R. (1983a, November 23). Using editorial research to build the circulation of glamour magazine. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/using-editorial-research-to-build-the-circulation-of-glamour-magazine


Research papers

A new magazine creates a new wave to a long established market

The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Knut Kaavik
November 23, 1983
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Citation

Kaavik, K. (1983a, November 23). A new magazine creates a new wave to a long established market . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/a-new-magazine-creates-a-new-wave-to-a-long-established-market-


Research papers

Headlamp and rear-view mirror

The purpose of this paper is to show how a reader panel is being used by the editorial teams of Family Circle and Living as part of a circulation building strategy. We begin by reviewing the background of declining circulations, new management, and...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Guy Consterdine, Caroline Fraser
November 23, 1983
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Citation

Consterdine and Fraser (1983a, November 23). Headlamp and rear-view mirror. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/headlamp-and-rear-view-mirror


Research papers

A new magazine creates a new wave to a long established market (Italian)

The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Knut Kaavik
November 23, 1983
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Citation

Kaavik, K. (1983a, November 23). A new magazine creates a new wave to a long established market (Italian). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/a-new-magazine-creates-a-new-wave-to-a-long-established-market-italian-