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Research papers

From bancassurance and assurfinance to "all finance"

This paper gives a brief insight into the developments which have led to the “AH Finance” concept. The disappearance of clear-cut boundaries in a number of areas, as well as current technological possibilities have resulted in the...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Piet Lambrechts, Ton Merks
May 1, 1996

Research papers

Methodological research update

The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Barry Cook, Rachel Mueller-Lust
Company: Nielsen
June 15, 1996

Research papers

The evolution of a Latin American audit process

This paper provides a framework for establishing an initial examination process and demonstrates how people from different countries can work together for the improvement of media research.

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: George Ivie, Nick Terlizzi
Company: Ernst and Young Services Pty Ltd
June 15, 1998

Research papers

A disproportional sampling frame for readership surveys concerning publications with widely different circulation

The present paper describes a sampling procedure, which has been especially developed with the purpose of having local daily newspapers with widely different circulation represented in a study which can also be reported as a national probability...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Flemming Hansen, Ole Ejnar Andersen, Sigurd Bennike
September 1, 1978

Research papers

Motivation research in practice co-ordinated with marketing research

This paper deals with experiences and ideas resulting from motivation research projects, made with the assistance of psychologists during the past seven years. In close co-operation with trained marketing researchers, different methods have been...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Börje Lindberg
June 15, 1957

Research papers

Arts marketing consortia

The paper argues for the joint or co-operative approach to marketing in the arts, as a means of optimising the use of limited resources, developing audiences and raising the profile of the arts. There are many possible joint or co-operative...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Madeleine A. Morton
June 15, 1990

Research papers

The insightful museum

This case study gives a close look at attitude and behaviour based consumer segmentation. It also shows:-How a multi-method approach creates deep understanding of the consumers -How the research is connected to the business improvement opportunities...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Channe Järn, Sanna-Mari Jäntti
February 11, 2009

Research papers

Manufacturer-retailer interface

A manufacturer who is aware of each Multiple's company philosophy is in a good position to present new products in the light of that knowledge, and to emphasise those aspects that will most readily attract a favourable response. But a company...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: Richard A. Westwood, John Palmer, Brian C. Pymont
August 1, 1975

Research papers

Dynamic research for a dynamic market

The paper describes the way in which Unigate, one of the worlds largest Dairy Companies, used continuous trade research in their most marketing orientated business sector - short life dairy products. The first half of the paper explains the company...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Joe Seydel, G. S. Jacobs
Company: Nielsen
June 15, 1977