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Research papers

Cybernetic brand choice models

I want to talk to you about certain types of modem trade research under study at the present time in a number of countries, especially in the United States and in France which I regard as the most advanced and forward-looking in the field. These...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Denis Lindon
June 15, 1965
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Citation

Lindon, D. (1965a, June 15). Cybernetic brand choice models. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/cybernetic-brand-choice-models


Research papers

The sentient ecosystem

This paper treats the marketing activity as a system which relates the producer and his market. Cyberneticians call this an ecosystem, a. word which is a contraction of the phrase ‘ecological system'. Ecology is that branch of biology which...

Catalogue: ESOMAR Congress 1964
Author: Stafford Beer
June 15, 1964
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Citation

Beer, S. (1964a, June 15). The sentient ecosystem. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/the-sentient-ecosystem