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Research papers

Havanna Reinvention

We share the case of Havanna - a relevant company in Argentina, valuable and respected in a region that leads one of those few (and at this point we would say strange) categories that have no multi-national competence, and is therefore responsible...

Catalogue: Latin America 2020 - Insights Festival
Authors: Alan Aurich, Alejandro Alcedo, Fernando Moiguer, Magdalena Iocco, Lorena Cura
Companies: Compañia de Negocios Moiguer, Havanna
October 19, 2020

Research papers

The road to happiness

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 7, 2019

Webinars

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colours are well known from posters, brasserie carafes and wall murals in French towns. But the brand itself had become quite dated. Suze was increasingly only...

Catalogue: Webinars 2019
Author: Sven Arn
Company: Happy Thinking People
March 18, 2019

Case studies

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Juliette Margerand, Sven Arn
Company: Happy Thinking People
November 11, 2018

Videos

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Juliette Margerand, Sven Arn
Company: Happy Thinking People
November 11, 2018

Videos

Jabong

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018
Authors: Archana Pai, Priyanka Bhargav
September 23, 2018

Research papers

NUDGE

This paper is about an innovative application of NUDGE, designed to minimise the disruption caused to consumers and thereby significantly improve chances of brand relaunch success. As a core concept, NUDGE is about creating a context of choice for...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018

Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018

Research papers

Building iconic brands

Quilmes is the classic beer brand in Argentina. In the last decade, it has been losing market share, and its affinity with consumers has been decreasing.AB Inbev has the challenge to change the trends in a mature market in which the leader is been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Federico Barallobre, Sebastian Corzo
Companies: AB InBev, Kantar
March 21, 2018