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Research papers

Television viewing selection in the multichannel universe

This paper examines how television viewers feel about making viewingselections today, compared to a few years ago. It examines some of thereasons they feel that they find the selection process more difficult (oreasier) than it used to be. The paper...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Artie Bulgrin, Glenn Enoch
November 1, 2000
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Citation

Bulgrin and Enoch (2000a, November 01). Television viewing selection in the multichannel universe. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/television-viewing-selection-in-the-multichannel-universe


Research papers

Integrated marketing communications

This paper focuses on the subject of Integrated MarketingCommunications. As marketers are observed moving away fromtraditional admass strategies, towards those that are more personalised,customer oriented and technology driven, IMC has emerged as...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Susan Baker, Helen Mitchell
November 1, 2000
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Citation

Baker and Mitchell (2000a, November 01). Integrated marketing communications. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/integrated-marketing-communications


Research papers

Streaming media on the Web

In March 1999, Millward Brown Interactive conducted the first test ofStreaming Media on behalf of RealNetworks and their client 800.com.The results showed a very strong and statistically significant increase inad awareness and brand awareness for...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Nigel Hollis, Susan Blank
Company: KANTAR TNS Malaysia
November 1, 2000
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Citation

Hollis and Blank (2000a, November 01). Streaming media on the Web. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/streaming-media-on-the-web


Research papers

The medium is part of the message

This paper is based on the results of a global qualitative project covering 14 countries across North and South America, East and West Europe,Asia and Australia. Advertising clearly plays a substantial role in the construction and...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Alan Branthwaite, Karin Wood, Maria Christina Moya Schilling
Company: KANTAR TNS Malaysia
October 15, 2000
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Citation

Branthwaite, Wood and Schilling (2000a, October 15). The medium is part of the message. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-medium-is-part-of-the-message-


Research papers

Emotions matter

The central idea of this paper is show emotions and the viewer will buy.Based on a research with 951 TV commercials and 1,361 viewers, theauthors arrived at several conclusions: Feelings on TV is the best way tomake the viewer feel emotions. What...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Ben Decock, Patrick De Pelsmacker
January 1, 2000
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Citation

Decock and De Pelsmacker (2000a, January 01). Emotions matter. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/emotions-matter