Resources Library by ANA

Qualitative research into count line purchasing in self-service grocers

The research objectives were: 1. To determine housewives' attitudes to and motivationsbehind count line purchasing in self-service grocers;2. To determine housewives' reactions and attitudes todifferent forms of count line multipacks. About...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

April 1, 1972

Group discussion on "Distribution research" and "Motivation research on the channels of distribution"

Group discussion on the papers "Distribution research" and "Motivation research on the channels of distribution" by Mr. de Vos and Mr. Deutsch.

Catalogue: ESOMAR Conference 1960

Authors: A. B. de Vos, Emeric Deutsch, J. Ax, Bertil Neuman, David H. Pickard, M. B. Tarrant, David Lowe-Watson, C. F. A. Waterman

June 15, 1960

Measuring knowledge and attitudes in the field of national savings

The National Savings Committee organises three forms of National Savings on behalf of the Government. A large scale motivation research enquiry was commissioned by the Committee with the primary purpose of providing advertising guidance. This paper...

Catalogue: ESOMAR Congress 1968

Author: Jean Morton-Williams

June 15, 1968

Motivation research in practice co-ordinated with marketing research

This paper deals with experiences and ideas resulting from motivation research projects, made with the assistance of psychologists during the past seven years. In close co-operation with trained marketing researchers, different methods have been...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Author: Börje Lindberg

June 15, 1957

Hynopsis-derived techniques in market research

The authors present a new technique for conducting motivational research - known as "Relaxation Technique" (R.T.) - the theoretic assumptions of which are based on research into hypnosis and the states of consciousness it induces. After specifying...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Pranco Barbero, Graziella Messina

June 15, 1984

Mobile technology

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation

Authors: Armando Mora, Constanza Antelo, Maria Carolina Naranjo, Ana Carolina Sanchez

Company: Ipsos MRBI

April 13, 2016

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018

Authors: Karin Loobuyck, Ludovic Depoortere

Company:

September 23, 2018

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018

Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere

Company:

September 23, 2018

Qualitative research on deodorants

This research was designed in order to make a fresh appraisal of deodorant motivations and attitudes amongst men and women. The results of the research amongst men and women are reported in two separate documents.There were two main objectives for...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1970