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Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy
Marshall and Verhulst (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust