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Research papers

TikToks Exploration into the Future of Intentional Discovery

Think about the last time you discovered a product or a brand. Now, compare that experience to discovering a product or brand 10, 15 or even 20 years ago. The consumer journey has dramatically evolved, adapting to new platforms and spaces. Today?s...

Catalogue: North America 2024 - Innovation
Authors: Alejandro Garcia Medina, Jaclyn Williams
Company: Tik Tok
August 5, 2024
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Citation

Medina and Williams (2024a, August 05). TikToks Exploration into the Future of Intentional Discovery. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/tiktok-s-exploration-into-the-future-of-intentional-discovery


Videos
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Citation

King and Calvachi (2024a, August 05). Making Your Brand Culturally Iconic. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/making-your-brand-culturally-iconic-12486


Videos
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Citation

Horn and Stephen (2024a, August 05). From shelf to sip. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/from-shelf-to-sip


Videos
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Citation

Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy


Research papers

PacMachine

Pac-Man doesn't run on his own; he needs the player to guide him to victory. Pac-Man, an icon of the 1980s, is a yellow, pie-shaped character who travels around a maze trying to eat dots and avoid four hunting ghosts. But, what does Pac-Man really...

Catalogue: North America 2024 - Innovation
Authors: Ipsita Ghosh, Daniella Gold
Companies: Kimberly-Clark, ?What if! Innovation
July 5, 2024
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Citation

Ghosh and Gold (2024a, July 05). PacMachine. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/pacmachine


Research papers

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption


Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


Videos
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Citation

Meijer, S. (2023a, October 05). Ahead of the curve. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/ahead-of-the-curve


Videos

What's the occasion?

How to maximise occasion opportunities for your brand in 2024 and beyond.

Catalogue: Congress 2023
Author: Simon Bailey
Company: Kantar
October 5, 2023
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Citation

Bailey, S. (2023a, October 05). What's the occasion?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/what-is-the-occasion