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Research papers

Seeking common factors for standardization strategy in global marketing

As global business expands, practitioners in this field have desire to control or manipulate their global business strategy. In order to do this, they have to understand the global marketing environment at the same sophisticated level as their...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Hiroshi Kosaka
June 15, 1995
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Citation

Kosaka, H. (1995a, June 15). Seeking common factors for standardization strategy in global marketing. ANA - ESOMAR. Retrieved October 15, 2026, from


https://ana.esomar.org/documents/seeking-common-factors-for-standardization-strategy-in-global-marketing


Research papers

A Global marketing strategy responding to national cultures

A proposal for the conceptually desirable Global Marketing Strategy is presented. This effective global strategy which has a standardised pattern across nations should be adapted to national cultures in order to be most efficient. First, the basic...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Hiroshi Kosaka
June 15, 1992
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Citation

Kosaka, H. (1992a, June 15). A Global marketing strategy responding to national cultures. ANA - ESOMAR. Retrieved October 15, 2026, from


https://ana.esomar.org/documents/a-global-marketing-strategy-responding-to-national-cultures